Lands' End was an "early adopter" of the Internet, launching its Web site in 1995. Initially, the site featured 100 products as well as stories, essays and travelogues. Today, the U.S. site offers every Lands' End product from all of their different catalogs, including an extensive Overstocks section, where excess merchandise can be purchased at steep discounts. Land's End is also known for their Virtual Model.